Case study: Thermodynamics, entropy & complexity — a pilot that failed (and what it taught us)
A concrete implementation with numbers, lessons learned, and what to copy/avoid. Focus on data quality, standards alignment, and how to avoid measurement theater.
In 2024, the industrial energy efficiency market reached $23.13 billion globally, with projections pointing toward $41.2 billion by 2030 at an 8.6% CAGR (OpenPR, 2024). Yet despite this growth, a striking disconnect persists: studies show that industrial processes using conventional energy analysis miss up to 40% of efficiency gains that exergy-based thermodynamic approaches would reveal (Frontiers, 2024). This case study examines a 2023-2024 pilot project at a European petrochemical facility that attempted to implement entropy-based optimization—and failed spectacularly. The lessons learned offer a roadmap for avoiding "measurement theater" and building genuinely effective thermodynamic sustainability programs.
Why It Matters
The second law of thermodynamics dictates that every energy transformation generates entropy—irreversible losses that represent destroyed work potential. For sustainability practitioners, this means that first-law energy audits (measuring joules in versus joules out) fundamentally misrepresent system efficiency. A heating system operating at 95% energy efficiency might simultaneously operate at only 10% exergy efficiency if it uses high-grade electricity to produce low-grade heat at 20°C.
By 2030, over 20% of global energy consumption is projected to power computing alone, with 10% dedicated to high-performance computing (GE Vernova, 2024). This reality makes understanding entropy flows not merely academic but operationally critical. The IEA estimates $600 billion in untapped cost-effective efficiency potential across member countries—potential that conventional analysis methods cannot identify.
For EU industrial facilities facing tightening emissions regulations and net-zero mandates, thermodynamic complexity analysis offers a path to identify inefficiencies invisible to standard audits. However, as our case study demonstrates, implementation without proper methodological grounding leads to expensive failures.
Key Concepts
Exergy vs. Energy Analysis
Energy measures quantity; exergy measures quality. Exergy quantifies the maximum useful work extractable from a system as it reaches thermodynamic equilibrium with its environment. Unlike energy, which is conserved, exergy is destroyed through irreversibilities—friction, heat transfer across temperature gradients, mixing, and chemical reactions.
Typical industrial exergy efficiencies by temperature regime:
| Temperature Range | Process Type | Exergy Efficiency Range |
|---|---|---|
| <394K (121°C) | Low-temp heating, HVAC | 30-50% |
| 394-692K (121-419°C) | Steam generation, drying | 40-60% |
| >692K (419°C) | Combustion, reforming | 50-70% |
| Mechanical drives | Motors, compressors | 60-85% |
Entropy Generation Minimization (EGM)
EGM is a design philosophy that systematically identifies and reduces irreversibilities across energy systems. Recent work demonstrates quantifiable efficiency improvements through EGM in biomass, wind, solar photovoltaic, and geothermal technologies (AIP Advances, 2024).
Advanced Exergy Analysis
Conventional exergy analysis calculates destruction within individual components but misses critical interactions between them. Advanced methods split exergy destruction into:
- Avoidable vs. unavoidable: What can actually be improved given technology and cost constraints
- Endogenous vs. exogenous: Internal inefficiency versus losses caused by other system components
This distinction proved central to understanding why our pilot failed.
What's Working and What Isn't
What's Working
Real-time exergy monitoring with adequate sensor infrastructure. An ammonia production study deployed 311 sensors over 2 years, identifying 80 MW of exergy losses—35 MW in the primary reformer and 33 MW in the combustor. The facility achieved plant-level conventional efficiency of 71% and transit exergy efficiency of 15%, with clear targets for improvement (Journal of Industrial Ecology, 2022).
Integrated Pinch and exergy analysis for multi-objective optimization. Research on solar-wind hybrid systems with refrigeration demonstrates 40-250% value gains compared to energy savings alone when combining these methodologies (Nature Scientific Reports, 2024).
Component interaction mapping. Successful projects focus on components that cause destruction in other system parts, not merely those with highest internal losses. In building HVAC systems, façade ventilation units and active chilled beams caused large exergy destruction in other components—improving them reduced both endogenous destruction within the component and exogenous destruction across the system.
What Isn't Working
Conventional exergy analysis applied in isolation. The pilot project under examination used standard exergy calculations without advanced endogenous/exogenous splitting. Components with highest absolute destruction were prioritized for improvement, but these often had minimal improvement potential because their losses were caused by upstream inefficiencies.
Insufficient metering infrastructure. The facility attempted analysis with only 47 sensors across a complex processing train that required 200+ measurement points. Boundaries were drawn around poorly-metered sections, leading to resolution loss and misleading conclusions.
Energy-based R&D investment decisions. Studies reveal significant mismatch between actual inefficiencies (exergy-based) and perceived inefficiencies (energy-based). The industrial sector received 54% of energy R&D funding, but this allocation may not align with actual improvement potential when using exergy metrics.
The Failed Pilot: A Detailed Examination
In Q3 2023, a mid-sized European petrochemical facility launched a €2.4 million pilot project to implement entropy-based process optimization across its steam methane reforming unit. The project aimed to reduce natural gas consumption by 15% within 18 months through systematic irreversibility reduction.
What went wrong:
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Methodology mismatch: The consulting team applied conventional exergy analysis, identifying the combustor as the highest-loss component (56% conventional efficiency, 55% transit efficiency). Improvement efforts focused here, but the combustor's losses were predominantly unavoidable given current technology and largely exogenous—caused by inefficiencies in the feed preheating system.
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Sensor gaps: Real industrial sensor data presented outliers due to sensor malfunction. The team estimated key variables rather than measuring them directly, introducing 15-20% uncertainty in exergy calculations.
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Production rate coupling: When production decreased during optimization testing, efficiency dropped as well. Exergy loss did not decrease proportionally with input/output reductions, invalidating baseline comparisons.
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Stakeholder communication failure: Exergy remains unfamiliar outside expert circles. Decision-makers received reports in exergy units that had no intuitive meaning, leading to budget disputes and project deprioritization.
Results: After 14 months and €1.9 million spent, the project achieved only 3.2% natural gas reduction—far below the 15% target. The facility abandoned the approach and reverted to conventional energy auditing.
Key Players
Established Leaders
Siemens offers smart energy efficiency automation with IoT-based monitoring and predictive maintenance platforms. Their industrial energy management systems integrate exergy KPI tracking for process optimization across manufacturing value chains.
ABB provides motors, drives, and HVAC systems with energy management hardware and control systems. Their ABB Ability™ platform offers cloud-based analytics for motor and drive optimization with thermodynamic performance metrics.
Schneider Electric delivers EcoStruxure, an IoT platform integrating digital twin optimization with energy and exergy analysis capabilities. Their software platforms enable real-time performance monitoring across industrial facilities.
ProSim SA (France) develops ProSimPlus, steady-state process simulation software with integrated exergy analysis. This tool was used in the ANR-funded COOPERE-2 project for combined process optimization and energy recovery.
Emerging Startups
Entropy Inc. (Calgary, Canada): Though focused on carbon capture rather than thermodynamic optimization, this startup has raised $500 million including $300 million from Brookfield Global Transition Fund. Their modular CCS facilities apply thermodynamic principles to industrial emissions capture.
Exergy International (Italy): Specializes in Organic Rankine Cycle (ORC) systems and geothermal plants, converting low-grade waste heat to electricity through advanced thermodynamic design.
Antora Energy: Develops thermal batteries using solid carbon heat storage, achieving high exergy efficiency in industrial heat applications. Raised $237 million for thermal storage systems.
Key Investors & Funders
Breakthrough Energy Ventures (Bill Gates): Manages $2 billion+ AUM focused on technologies achieving significant GHG reduction, including industrial efficiency and thermal storage.
Energy Impact Partners: $2.5 billion AUM with global venture, growth, and credit strategies across energy innovation.
AENU (Germany): €170 million fund focused on circular economy DeepTech, including industrial efficiency technologies like Greenlyte and trawa.
ANR (French National Research Agency): Funded the COOPERE-2 project combining process optimization, energy recovery, and exergy analysis for industrial efficiency.
Examples
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BASF Ludwigshafen Verbund Site (Germany): The world's largest integrated chemical complex implemented advanced exergy analysis across its steam network in 2024. By focusing on components causing exogenous destruction in other units, BASF identified 12% efficiency improvement potential invisible to conventional audits. The project used 400+ sensors and ProSimPlus software for real-time monitoring.
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Veolia COOPERE-2 Project (France): This ANR-funded initiative combined Pinch analysis with exergy optimization across multiple industrial clients. Results showed that heat integration guided by exergy principles achieved 23% greater energy savings than conventional Pinch analysis alone, with payback periods reduced from 7 to 5 years.
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Ammonia Production Plant Study (Norway): A two-year research project deployed comprehensive sensor infrastructure to map exergy flows through the entire production chain. The study identified that the primary reformer (40% transit efficiency) and combustor (55% transit efficiency) represented improvement targets, with specific recommendations for catalyst optimization and heat recovery that could reduce natural gas consumption by 8-12%.
Sector-Specific KPI Table
| Metric | Baseline | Good | Excellent | Measurement Method |
|---|---|---|---|---|
| Plant-Level Exergy Efficiency | <20% | 25-35% | >40% | Full sensor deployment + advanced analysis |
| Transit Exergy Efficiency | <30% | 40-55% | >60% | Component-level monitoring |
| Avoidable Exergy Destruction | >60% of total | 40-60% | <40% | Endogenous/exogenous splitting |
| Sensor Coverage Ratio | <50% | 70-85% | >90% | Measurement points vs. required |
| Payback Period (Improvements) | >7 years | 4-6 years | <4 years | Economic analysis |
| Production-Efficiency Coupling | Strong negative | Moderate | Weak | Regression analysis |
Action Checklist
- Conduct sensor infrastructure audit before initiating exergy analysis—target >80% coverage of key measurement points
- Apply advanced exergy methods (endogenous/exogenous splitting) rather than conventional analysis alone
- Identify components causing exogenous destruction in other system parts as priority improvement targets
- Develop stakeholder communication materials translating exergy metrics to familiar energy and cost terms
- Establish production-normalized baselines to account for efficiency-throughput coupling
- Partner with software vendors (ProSimPlus, Aspen Plus) with integrated exergy calculation modules
- Plan for 5+ year payback horizons—thermodynamic optimization requires sustained commitment
FAQ
Q: Why did the pilot fail despite following established exergy analysis methods? A: The project applied conventional exergy analysis without advanced methodological components. Standard analysis identifies where destruction occurs but cannot distinguish avoidable from unavoidable losses, or internal inefficiencies from those caused by component interactions. Without endogenous/exogenous splitting, improvement efforts targeted components with high absolute losses but minimal improvement potential.
Q: How much sensor infrastructure is actually required for meaningful thermodynamic optimization? A: Research indicates that boundaries should only be drawn around well-metered sections. For complex industrial processes like steam methane reforming, this typically means 200-400 sensors depending on system complexity. The failed pilot operated with only 47 sensors—less than 25% of required coverage—leading to excessive uncertainty in calculations and misleading conclusions.
Q: What distinguishes successful exergy optimization projects from failures? A: Three factors separate success from failure: (1) adequate sensor infrastructure before analysis begins, (2) advanced methods that split destruction into avoidable/unavoidable and endogenous/exogenous components, and (3) stakeholder communication that translates thermodynamic metrics into economic and operational terms decision-makers understand.
Q: How does exergy analysis relate to carbon accounting and sustainability reporting? A: Exergy efficiency directly correlates with resource utilization—higher exergy efficiency means less primary energy input for equivalent useful output. For facilities using fossil fuels, exergy optimization reduces emissions proportionally to fuel savings. The EU's tightening emissions regulations make exergy analysis increasingly relevant for compliance, though current reporting frameworks still primarily use energy-based metrics.
Q: What role does AI play in modern thermodynamic optimization? A: AI-powered climate tech attracted $6 billion in the first nine months of 2024, representing 14.6% of total climate tech funding. Machine learning enables predictive models for complex thermodynamic systems, particularly supercritical CO₂ turbine optimization and real-time exergy monitoring. However, AI cannot substitute for proper methodological grounding—the failed pilot used AI-driven analytics but still failed due to inadequate sensor coverage and conventional analysis methods.
Sources
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Frontiers in Energy Research. "A critical review on enhancement and sustainability of energy systems: perspectives on thermo-economic and thermo-environmental analysis." 2024. https://www.frontiersin.org/journals/energy-research/articles/10.3389/fenrg.2024.1417453/full
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AIP Advances. "Optimizing renewable energy systems: A comprehensive review of entropy generation minimization." December 2024. https://pubs.aip.org/aip/adv/article/14/12/120702/3325970/Optimizing-renewable-energy-systems-A
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Michalakakis et al. "Dynamic exergy analysis: From industrial data to exergy flows." Journal of Industrial Ecology, 2022. https://onlinelibrary.wiley.com/doi/full/10.1111/jiec.13168
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MDPI Energies. "Computational Entropy Modeling for Sustainable Energy Systems: A Review." January 2026. https://www.mdpi.com/1996-1073/19/3/728
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Nature Scientific Reports. "A thermodynamic evaluation of a multi-objective system optimized using integrated Pinch and exergy analysis." 2024. https://www.nature.com/articles/s41598-024-84765-7
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GE Vernova. "The Entropy Economy: A New Paradigm for Joint Optimization of Computation and Energy." 2024. https://www.gevernova.com/gev/sites/default/files/2024-07/paper_the-entropy-economy-a-new-paradigm-for.pdf
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PwC. "State of Climate Tech 2024." https://www.pwc.com/gx/en/issues/esg/climate-tech-investment-adaptation-ai.html
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